Overview HIT Entertainment
When it comes to delivering great entertainment content for children, the name HIT Entertainment often comes up. It came as no surprise that HIT loved this idea being at the helm of creating and broadcasting exciting content that shaped the childhood of millions across the globe. This article will look into past, present and future of this entertainment giant.
HIT Entertainment’s Inception
In the late 1980s, the company HIT, known then as Henson International Television, began exporting the performances of the puppeteer Jim Henson. Quickly expanding its focus along with its portfolio, it became one of the leaders in the growing children’s entertainment industry after its initial aim of mere exports.
HIT achieved worldwide fame thanks to the creation and distribution of numerous children’s programs, such as Thomas & Friends, Barney & Friends, and Bob the Builder, which became true hits. These shows did not only become classics within children’s shows, but they also grew into profitable toy, book, and event franchises.
The company’s rise can be credited to the partnerships and purchases that allowed it to gain a strong presence in the global market. As the company went public on the London Stock Exchange in the early 2000s, HIT Entertainment continued to expand its portfolio with new shows and characters.
HIT Entertainment continued to progress and produce new content after being bought by the private equity firm Apax Partners in 2005. In the end, in 2012, HIT was bought by the well-known toy company Mattel, which integrated its assets into the broad spectrum of Mattel brands, enhancing the company’s presence in the market for children’s entertainment.
Classic Characters and Series
Thomas and Associates
One of the most loved properties in HIT’s portfolio is Thomas & Friends. This animated television series based on the author Rev. W. Awdry tells the story of Thomas the Tank Engine along with his friends on the Island of Sodor.
Bob the Construction
Someone once said, `If you want to go fast, go alone. If you want to go far, go together.’ These wise words perfectly suit the children’s HIT classic entitled Bob the Builder. Alongside his machine crew, Bob does building and construction that involves revolves on the phrase: “Can we fix it? Yes we can!”
Barney and Companions
Barney is often referred to as the loveable purple dinosaur from the children’s show Barney & Friends. Through his songs and movements, he loves to spread the message of kindness, friendship and creativity among his fans.
Growth and Collaborations
HIT Entertainment has cooperated with some networks and businesses to extend its reach. Through collaborations with PBS, Nickelodeon, and Mattel, characters from HIT have achieved worldwide popularity.
Growth
HIT Entertainment has been able to grow impressively by leveraging its popular brands including, but not limited to, Thomas & Friends, Barney, and Bob the Builder.
As the firm has grown its digital presence, expansion of interaction opportunities with the target audience has occurred through a number of streaming services. HIT Entertainment’s further growth and global recognition of its content have also stemmed from its penetration of new markets and languages.
Collaborations
HIT Entertainment together with other industry leaders has collaborated in the production and distribution of content which has increased its scope and facilitated cross learning. Due to cross promotions with toy companies, and other goods partners, HIT Entertainment has been able to extend the boundaries of its brand beyond the screen. The company has registered to engage in educational projects, working with schools and platforms to hire out its characters for educational purposes.
HIT Entertainment and the Digital Era
HIT has evolved by staying relevant with the current advancements and placing Its content on the internet. This development ensures that the fans of tomorrow will be able to watch the movies and series of the old times of HIT.
In summary
There is no doubt that HIT Entertainment has made a great contribution to children’s programming. It is worthy to note that their commitment to exists producing meaningful and entertaining programming is still appreciated by their audience.
FAQs
Who owns HIT Entertainment? In 2012, Mattel, Inc. bought HIT Entertainment from Apax Partners, making it its current owner.
Can HIT Entertainment programs be streamed online? A number of HIT Entertainment’s shows can be streamed at various platforms including Netflix and Amazon Prime.
What is next for HIT Entertainment? HIT Entertainment continues to evolve by developing new content and reviving other well-known franchises for today’s digital audience.
